Who we are

DIGS is a strategic design firm with a multidisciplinary team creating experiences that connect people and product to place.

There are many ways to reveal what people do and how they do it, we uncover the why.

Founded in 1991 by Rhea Alexander, DIGS specializes in innovation strategy and implementation. Our work spans the globe and sectors from tech startups, commercial ventures, established firms to nonprofits and NGOs.

How we do it

With a holistic approach to innovation, we balance human-centered design with business rationale, yielding innovative and sustainable growth for our clients and delightful experiences for your customers. We use design research, business modeling, rapid prototyping, forecasting and many other established and experimental techniques, then document and decipher human motivation to reveal opportunities.

Every project starts with research, looking at the macro ecosystem then digging down, listening to individual journeys through stories and observation, to unearth underlying motivations for why people do what they do. We analyze human behaviour to reframe the world, identify insights and redefine markets, to uncover opportunities then develop innovative solutions.

Our projects impact strategy, design, public policy, community engagement, partnership models and brands. We're as comfortable running projects in New York as we are in Zanzibar and anywhere in between.

DIGS cannot be confined by convention. Invested in the creative adventure, DIGS is archeology of the soul. It is a celebration of self-reliance, integrity, sustainability and quality design.

We’re on a mission for positive impact thru creative problem solving. We see life as a sandbox, it’s here that we are constantly at play, digging for life’s buried treasures.