How we do it

With a holistic approach to innovation, we balance human-centered design with business rationale, yielding innovative and sustainable growth for my clients and delightful experiences for your customers. We use design research, business modeling, rapid prototyping, forecasting and many other established and experimental techniques then document and decipher human motivation to reveal opportunities. Every project starts with research, looking at the marco ecosystems then digging down, listening for individual journeys through stories and observation, to unearth underlying motivations for why people do what they do. We analyze human behaviour to reframe the world, identify insights, redefine markets, uncover opportunities then develop innovative solutions.

Our projects impact strategy, design, public policy, community engagement, partnership models and brands. We're as comfortable running projects in New York as we are in Zanzibar and anywhere in between. 

DIGS cannot be confined by convention. Invested in the creative adventure, DIGS is archeology of the soul. It is a celebration of self-reliance, integrity, sustainability and quality design.

We’re on a mission for positive impact thru creative problem solving. We see life as a sandbox, it’s here that we are constantly at play, digging for life’s buried treasures.

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